The British Fashion Council (BFC) revealed the names of the nine of London’s brightest emerging talents who will receive sponsorship to showcase their SS16 collections at London Fashion Week (18 – 22 September 2015) from NEWGEN sponsored by TOPSHOP.
Each of the NEWGEN designers will again be given a dedicated pop-up showroom for four hours after their show or presentation giving buyers the opportunity to make sales appointments with the designers.
NEWGEN is the BFC’s landmark scheme to support the very best emerging talents; its ambition to build global, high end fashion brands for the future. The scheme offers designers financial support and showcasing opportunities at London Fashion Week to present their SS16 collection to influential press and buyers from around the world.
NEWGEN designers are identified by their creativity, strong design aesthetic and point of difference. The
NEWGEN committee, chaired by Sarah Mower MBE, focused on selecting designers who are ready for the profile, platform and support that NEWGEN offers.
The BFC, with support from the NEWGEN committee and TOPSHOP, will deliver individualised support and business seminars to assist the designers as they build their own infrastructure and skills.
Since its inception in 1993, NEWGEN sponsorship has acted as a promotional launch pad for young designers, attracting media profile, orders and investment whilst offering encouragement and support for new talent. Previous NEWGEN winners include Alexander McQueen, Christopher Kane, Erdem, Jonathan Saunders, J.W. Anderson, Marques’Almeida, Mary Katrantzou, Nicholas Kirkwood, Roksanda Ilincic and Simone Rocha.
The NEWGEN committee comprises Sarah Mower MBE, BFC Ambassador of Emerging Talent (Chair);
Alexander Fury, The Independent, The Independent on Sunday and i, Fashion Editor; Anna Orsini,
British Fashion Council, Strategic Consultant; April Glassborow, Fashion Buying Consultant.
Barbara Grispini, LONDON show ROOMS and Brand Development Consultant, Curator; Caroline Rush CBE, British Fashion Council, CEO; Francesca Burns, Fashion Stylist and Consultant; Geoffrey Finch,
TOPSHOP, Creative Design Consultant.
Karen Langley, Fashion Stylist; Laura Burlington, Fashion Consultant; Laura Hinson, British Fashion Council, Senior Showcasing Manager; Laura Larbalestier, Browns, Buying Director; Madelaine Evans, TOPSHOP, Buying Director; Melanie Rickey, Grazia and Pop Contributing Editor.
Michelle de Conto, British Fashion Council, Business Support Advisor; Rebecca Lowthorpe, ELLE Collections, Editor/ ELLE, Assistant Editor; Sheena Sauvaire, Chief Marketing Officer, TOPSHOP; Stavros Karelis, Machine A, Founder; Yeda Yun, Stella McCartney, Merchandising Director.