NEW YORK, Aug 6, 2015/ FW/ — The same time it announced the roster of NYFW: The Shows and MADE, IMG also announced its lead partners for each event.
NYFW: The Shows will be presented by lead partners Lexus, Maybelline New York, TRESemmé, Intel, DHL, and E! Entertainment. MADE will be presented by lead partners Accenture, American Express, Intel, Lexus, Macy’s, and Maybelline New York.
Additionally, IMG unveiled a new brand identity and digital home for its NYFW properties. The brand identity, developed by Mother New York, was created to help the industry more easily identify the shows and activations unique to IMG. MADE will retain its standalone branding under the IMG umbrella.
The new digital home for NYFW: The Shows will be NYFW.com and @NYFW across Instagram, Twitter and Facebook. These digital channels will feature exclusive designer content and social activations throughout the year and align closely with MADE’s MA.DE and @MADE channels, which will also feature exclusive editorial coverage and content.
Additionally, all collections shown at Skylight at Moynihan Station and Skylight Clarkson Sq will be livestreamed on NYFW.com.
For up-to-date schedule and event information, as well as media registration, visit NYFW.com and follow