Amanda Seyfried
Amanda Seyfried

In what is the most fun part of the day on 9 September, the eve of NYFW and what I predict to be one of the highlights of the New York Spring 2016 season, Target celebrated fashion with photos starring the attendees of the event.

When they checked on, invitees were tagged with a bracelet which will identify them to the photographers. The venue is divided into vignettes which are sets for a photoshoot. And just like Alice in Wonderland, the moment someone walks in, the whole place comes alive. Photographers, models and even the props move around to accommodate the star of the shoot – YOU!

And the best part, all your photos are sent you via email, you might still be in the venue having cocktails or sampling the hors d’oeuvres when your mailbox starts pinging to announce that your photos have arrived.

Oh, I almost forgot. The TargetStyle in Vogue event was also a good place for celebrity sightings. Actress Amanda Seyfried, actress and model Emily Ratajkowski, lifestyle expert Camila Alves attended the event. Additional attendees included: Adam Lippes (Designer), Harley Viera-Newton (DJ), Jackie Cruz (Actress), Jeremiah Brent (Model), June Ambrose (Stylist), Keren Craig (Designer), Madison Beer (Singer), May Kwok (DJ), Mia Moretti (DJ), Nate Berkus (TV Personality), Zanna Roberts Rassi (Target Stylist/Marie Claire Senior Fashion Editor/E! News Correspondent)


Photos by Neilson Barnard/ and Neil Rasmus/, courtesy of Target

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