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Ben Sherman Returns to Florence for Pitti Uomo 095

Ben Sherman Pitti UomoIconic British menswear brand Ben Sherman returns to Pitti Uomo with the strength “The Decades,” an exhibition that celebrates five shirts of shirt-making making its debut at the Magazinni Teatro.

Commenting on the brand’s return to the tradeshow, Mark Williams, creative director of Ben Sherman said, “For the first time in five years, we return to Pitti Uomo with a fantastic exhibition showcasing how the Ben Sherman shirt has remained relevant in menswear for 55 years. It’s a very exciting time and a great opportunity to remind buyers of the brand’s unique DNA and provenance.”

Curated exclusively for the occasion of Pitti Uomo discerning aficionados attending Florence will have a rare opportunity to see vintage pieces from the brand’s archive, alongside key items from the AW19 collection.

Ben Sherman AW19 Archive

Featuring sartorial button-down classics from previous decades, the AW19 collection also includes flock printed t-shirts, heritage waffle knitwear, and classic waxed cotton fishtail parka. A capsule range which stays true to the brand DNA and completes the perfect contemporary street style look.

Loved by icons in every decade

Alexander McQueen (photo credit: Gary Wallis) launched on to the British fashion scene in the early noughties, as his collections grew stronger he was often seen in the early years backstage at his runway shows or in his Hoxton Square design studio wearing his favourite staple, a Ben Sherman shirt.

Photos courtesy of Ben Sherman

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