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Levi’s Brand Announces Nationwide Search for College Students to Appear in Spring 2007 Advertising

Levi's Logo

Levi's Logo

LOS ANGELES, Sep 5, 2006 / — Ten college students (5 males and 5 females) can be the next face to represent Levi’s®, the world’s top jeans brand. The San Francisco-based company announced today the ‘Levi’s® Style Search’ wherein the original denim brand will conduct a nationwide search for college students to appear in its Spring 2007 advertising campaign.

The search, which kicks off Sep 6 and ends Oct 20, 2006, will be conducted in selected college campuses and online at www.StyleSearch.Levi.com. The ten lucky winners chosen to appear in the promotional Levi’s ad will be flown to New York City.

One male and one female will be selected from each campus visited. Two additional winners, one male and one female, will be selected from contestants who enter online. Winners will be selected in late fall 2006 and the ads will appear in spring 2007.

As part of the Levi’s® Style Search, the company will open temporary Pop Ups shops on or near college campuses in Providence, Knoxville, Santa Barbara and Washington D.C.

The temporary shops will feature great fall jeans including Skinny, Straight and the new Levi’s(R) Capital E(TM) premium line. Students will be invited to enter the contest, shop for fall clothes or just hang out at the high-energy venue.

Levi’s® Style Search tour schedule:

The University of Tennessee, Knoxville, Tenn. September 13 – 15; store hours: 11:00 a.m. – 7:00 p.m.
Former Kappa Sigma Fraternity
1730 Melrose Place @ Lake Ave.
Knoxville, Tenn. 37916

George Washington University, Washington, D.C. September 25 – 27, store hours 11:00 a.m. – 7:00 p.m.
Kogan Plaza on H Street between 21st and 22nd
Washington, D.C. 20052

Brown University, Providence, R.I. October 3 – 5, store hours: 11:00 a.m. – 7:00 p.m.
294 Thayer Street
Providence, R.I. 02906

University of California, Santa Barbara, Calif. October 16 – 18, store hours: 10:00 a.m. – 6:00 p.m.
Faculty Club Green on Campus
Santa Barbara, Calif. 93106
For more information, please log on: www.StyleSearch.Levi.com

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