Luxury bridal house AMSALE today unveiled its Spring 2021 Nouvelle Amsale, Little White Dress, Amsale Evening and Amsale Bridesmaids collections, albeit not in the way they anticipated.
As the COVID-19 crisis continues to heavily impact the industry—from designers to retailers to brides themselves—AMSALE has adapted to a model that includes virtual appointments, one-on-one Zoom press meetings with Design Director Margo Lafontaine and a broader use of its virtual try-on feature, which rolled out earlier this year and allows brides- and bridesmaids-to-be to see what a dress looks like on by uploading their own photos.
Nouvelle Amsale Spring 2021
“This season the Nouvelle Amsale collection offers timeless designs for modern brides,” Lafontaine said. “Inspired by the confident bride, these gowns are designed to make a statement.” Each piece in the collection has one standout focal point, from the origami-inspired bow at the back of an architectural Mikado ballgown to the surprising sheer embroidered back of a stretch crepe sheath. Garden-inspired twists give the gowns a feminine feel: sensual fluid satin, bold graphic florals and romantic floaty tulle. “The collection feels fresh and light,” Lafontaine said. A full collection video featuring commentary by Head of Retail Terry Hall and a virtual lookbook are available now for retailers.
Little White Dress Spring 2021
The ever-evolving Little White Dress collection features new silhouettes in familiar fabrics, such as AMSALE’s signature Faille.
An architectural dress with a high neck and tea-length box-pleated skirt is ideal for smaller ceremonies, while an off-the-shoulder Mikado shift begs to be danced in at the afterparty. The design team also introduced Duchess satin this season, rendering a strapless wide-leg jumpsuit and clean sheath dress in the lustrous fabric. A particular favorite for brides whose weddings may be more intimate than originally planned, Little White Dress offers something for everyone at a more accessible price point.
