The childhood memories of Jennie Kim, a nostalgic world full of teddy bears and dollhouses are the inspiration for Jentle Home, Gentle Monster‘s new collection. The Korean brand partnered with K-pop star and BLACKPINK member to present a range of different frames including square, oversized models like KUKU, slim metal rims with a minimal and retro look like IN THE MOOD and DAISY, classic slim fit in black acetate or tortoiseshell like 1996. The proposal features chains for glasses in thin silver or gold and maxi and blue versions.
The Gentle Monster collection will launch on the Gentle Monster website and and off-line stores from April 21st 2020. Dollhouse inspired ‘Jentle Home’ pop-up space in Garosugil, Seoul will be open to the public later in May.
Jennie Kim is the star of the campaign for the collaboration, shot by Hugo Comte.