Of all the designers of the new generation, Jerry Lorenzo has been perhaps the most able to build and evolve the structure of his brand, Fear of God.
Born in 2013, at the height of the streetwear wave, the brand has always been able to contaminate this category of clothing with touches of subtle anti-conventionality, in dialogue with the grunge aesthetic but also with a strong sensitivity for discreet luxury. Over time the identity of the brand has become more and more structured, strong of collaborations of which the most important have been the one with Nike and, recently, the one with Ermenegildo Zegna. This collaboration seems to have paved the way for Fear of God’s Seventh Collection, presented yesterday by the Los Angeles designer, which gives a clearer luxury breakthrough for the brand by introducing knitwear, tailoring and accessories in its proposal.
The choice of number seven is symbolic for a religious person like Jerry Lorenzo:
In the Bible, 7 is the number of completeness and perfection, which symbolizes a new beginning for the brand born precisely seven years ago. The arrival of blazers inspired by the 80s, Italian knitwear and tailored coats did not alter the spirit of the brand.
“The direction is always the same. It’s chasing the space between elegance and comfortability and trying to land the plane in those two words. We’ve just added categories and new vocabulary.” – Jerry Lorenzo
Fear of God’s new tailoring maintains its casualness thanks to an exceptional work on fit, always Lorenzo’s specialty, which is most evident in the jackets and short sleeves and trousers, both in the tailored version with the fold and in the slim, equipped instead of functional details such as internal zips and built-in straps. Boat shoes, sabots and accessories such as bags and sunglasses complete a collection that stands out for the subtlety of its details.