The S/S 2022 collection from The Athletic Side of Us (TASOU) features menswear and womenswear by designer Chuks Collins. Set in the Ancient Benin Kingdom where transitional fashion meets this ancient civilization from southern Nigeria. Designed for everyday life, it’s streetwear meets athletic wear with a couture sensibility. As a brand that celebrates the athletic side of humans, TASOU relates the human experience with functional clothing that also focuses on sustainability by being eco-forward.
“My idea was to do something very forward and comfortable that’s easy to wear, but also very summery and upbeat at the same time. My menswear is inspired by me and what I think about when I pack a backpack for a few days trip.” – Chuks Collins
The two philosophies of “Art Self” and “Act Self” act as the foundation of this collection; expressions of the soul acting in congruence with expressions of the mind and body. Looks are meant to be functional, fluid and forward, that work for both men and women to fit the human experience. The TASOU Graffiti set for men, a shorts and top set can be worn for any activity. The shorts can be worn for an outing, running, swimming or just staying at home to lounge around.
Collins has also focused this collection to give back to those who desire to be athletic but have been limited due to limb deficiencies. To support the “Act Self” philosophy, the brand is facilitating a new way forward for those whose mobility has been limited and proceeds from the collection will go towards providing sustainable prosthetic limbs to children in Nigeria, through TASOU’s partnering organization The Irede Foundation.
Crafted by founder Chuks Collins, his idea was to create something that’s more than an athleisure company. TASOU is a brand where the dynamic fluidity of life evolves the athletic nature of people. Everything that we are is our “Art Self” and what we do with our roles in society is our “Act Self.” And through the brand, Collins has created looks where people can choose the athletic side of themselves.
Created to debunk the cultural “box” of what activewear can mean, Collins is bringing the world of fashion and essential accessories forward into aspects of everyday life. Through functionality, life is being incorporated into TASOU’s collection along with the sleek streets of New York City and his native Nigeria.
PHOTOS BY: Steve Brunken