Troubled Levi’s to Launch Multi-Million Dollar Ad
Levi's 501 NEW YORK, Jan 31, 2002/ — After announcing an eight percent decline in sales, to $4.26 billion, earlier this month, many are surprised to hear that Levi Strauss & Co. has announced the imminent debut of its most expensive commercial to date. The more than 600 people who lost their jobs when Levi’s shuttered plants in Scotland less than two...
Neil Barrett: Hip & Contemporary
MILAN, Jan 19, 2002 (updated Jun 21, 2009) / FW/ — British by birth, Neil Barrett trained under Miuccia Prada before launching his own label in 1998. Inventive and imaginative, he designs clothes which are hip and wearable. Neil Barrett on the runway Fall 2007 New York His creations translate well from the runway to the sales floor. With a signature style of structured...
Miu Miu Menswear Fall 2002 Banishes the Nerds
Miu Miu Menswear Fall 2002 MILAN, Jan 14, 2002/ — After several seasons where her Miu Miu collection was targeted almost exclusively at nerds, or, if one wanted to be kind, intellectuals, Miuccia Prada sent out a powerful collection of upbeat modern fashion. The show also had a sense of optimism, heightened by a great ‘70s Ska soundtrack, that marked a big change...
Veronique Branquinho: Monochrome Romanticism
PARIS, Jan 3, 2002 (Updated Mar 16, 2009) / FW/ — Born in Vilvoorde, Belgium in 1973, Veronique Branquinho studied fashion design at the Royal Academy of Fine Arts in Antwerp (1991 – 1995). Two years after graduation (1997), she debuted her eponymous womenswear label in Paris. Veronique Branquinho Immediately noticed by the international fashion set, Veronique...
A.F. Vandevorst: Rock Energy & Ambiance of Another Time
PARIS, Jan 3, 2002 (Updated Dec 4, 2009) / — Slowly but surely, An Vandevorst and Filip Arickx, the duo that forms A.F. Vandevorst, construct a universe between rock energy and ambiance of another time, between the severity of couture blended with deconstruction à la Joseph Beuys. Filip Arickx and An Vandevorst Their paths crossed in 1987 on the benches of...
Levi Launches Supervote Campaign and Makes “Big Game” Advertising History
LOS ANGELES, Jan 3, 2002 — The Levi’s(R) brand, in a campaign starting Monday, January 7th and lasting until January 27, will let the public decide which new ad will run during Super Bowl XXXVI. Levi’s® SuperVote marks the first time in advertising history that the public will preview and choose a brand’s commercial to air during the most watched...
