NEW YORK, Jan 15, 2013/ — Currently ranked 6th in the world, Czech-born Tomas Berdych is the newest face on the H&M roster as the international tennis star signing a long term partnership agreement with the Swedish label to a brand ambassador both on-court and off.
Part of the agreement is the creation of a unique tennis collection wherein Berdych will work closely with the H&M design team to incorporate his personal love of fashion and style.
“I am very excited about this partnership. This is H&M’s first foray into tennis and it is very flattering for me to be their first ambassador. H&M is young, cool and easy, everything I think clothing should be. I love fashion, and it’s great to now have H&M to help me develop my tennis and off-court apparel. I’m sure we will do great things together”, says Tomas Berdych.
Tomas Berdych’s partnership with H&M marks a new chapter in the relationship between sport and fashion. The partnership will see H&M clothing worn on court by a top-ranking tennis player for the first time and will bring a professional sports influence to H&M. As well as playing in H&M, Tomas will also be an ambassador for H&M off the court, wearing his pick from H&M’s menswear collections.
27 year-old Tomas Berdych is one of the most-watched players on the professional tennis circuit. Currently ranked 6th in the world, his biggest achievement so far has been reaching the finals at Wimbledon in 2010,beating Roger Federer and Novak Djokovic in the process and he was also pivotal in the Czech Republic`s Davis Cup victory in 2012.