Fashion Designers

Comme Des Garcons by Rei Kawakubo: Androgny with Color

Comme des Garcons for H&M

Comme des Garcons for H&M

PARIS, Jan 30, 2001 (updated Oct 7, 2008) / FW/ — Tokyo native Rei Kawakubo, the designer behind the label Comme des Garcons did not have any formal education in fashion. Her degree was literature.

She learned about fabric and eventually designing while working at Asahi Kasei, a Japanese textile company.

In 1969, when she was 27, Kawakubo formed Comme des Garcons. Her unconventional style caught the eye of the fashion world and Comme des Garcons enjoyed popularity during the 1970s and 1980s. It was in 1978 that she would launch her menswear line.

Comme des Garcon’s aesthetics lies on the mix of bright and dark colors, whimsically placed buttons and pockets, de-emphasized shoulders and shapes. It is almost androgynous, something that was very noveau during the 1970s.

Photo courtesy of H&M


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