Jordana Warmflash is an old soul who embraced fashion at a young age – her unique blend of uptown and downtown sensibilities reflects her upbringing amidst the cultural vibrancy of New York City.
When Jordana was 14, her mother sparked her love of craftsmanship by teaching her to sew on her family’s old sewing machine. Jordana’s passion for the design and architecture of clothing matured during her time at Washington University in St. Louis, and her early career at Zac Posen, Peter Som, and Alice + Olivia.
In 2012, Jordana launched NOVIS, which celebrates her whimsical and irreverent approach to elegance. The name NOVIS is an homage to Jordana’s grandmother, Gwen Novis Warmflash. Jordana is inspired by a refined and courageous woman who, like her grandmother, is confident in her own eccentricities.
Jordana has long been devoted to constructing the perfect dress. Her garments are timeless, impeccably detailed and untouched by trend. NOVIS is defined by precisely tailored silhouettes and luxurious textures that call out to be touched, and worn with a wink.