NEW YORK, Feb 8, 2007 (updated Jul 17, 2009) / FW/ — Following a successful marketing career at American Express in New York, Tibi designer and founder Amy Smilovic moved to Hong Kong in 1997 where she began designing clothes that match her unique sense of style and eccentric approach to dressing.

Amy Slovic on the runway, Miami, Jul 2008
Amy Slovic on the runway, Miami, Jul 2008

Two years into the business, Amy was joined by her husband Frank Smilovic, now President of the company. Frank is responsible for developing and implementing Tibi’s global growth strategy and managing the day-to-day affairs. Before assuming this role, Frank was Senior Vice President of Gateway’s Japan, Asia and Australia operations. Amy and Frank run the business from the Tibi loft in Soho.

The Fashion Week tents at Bryant Park are home to Tibi’s fall and spring runway shows. Each collection is heavily influenced by Amy’s lifestyle and travels throughout Asia and Europe, including the beaches of Bali, forests of New Zealand and Mediterranean landscape of Capri. These combined comprise her uniquely inspired collections, found on

Tibi is now one of the largest contemporary lines found in over 200 specialty stores and upscale department stores around the world including Saks, Henri Bendel, Neiman Marcus, Bloomingdales, Nordstrom, Net-a-Porter, Harvey Nichols, Harrods and Scoop. Scarlett Johansson, Liv Tyler, Drew Barrymore and Reese Witherspoon are all fans of Tibi’s sophisticated prints, fabulous sense of color and feminine designs.

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