babyGap Product Red
babyGap Product Red

SAN FRANCISCO, May 2, 2007/ FW/ — With the mantra ‘DELIVE(RED), DIAPE(RED), ADO(RED), ADMI(RED) and INSPI(RED)’ , babyGap introduced a new limited edition collection of (PRODUCT) RED bodysuits for infants and toddlers.

Featuring five different styles, each incorporating a playful ‘(RED)’ word, the babyGap (PRODUCT) RED bodysuit collection is made of 100% soft lightweight knit cotton.

Available in 5 sizes, sizes (0-3 months, 3-6 months, 6-12 months, 12-18 months and 18-24 months), these unisex, short-sleeved bodysuit feature lap shoulders and bottom snaps for easy, comfortable dressing.

Retailing at $15, the body suit collection is offered in four colors – cinnabar red, olive green, off- white and coal black.

Founded by Bono and Bobby Shriver, (RED) is a groundbreaking initiative that marries the private sector of business with the buying power of the public in an effort to generate a sustainable flow of private sector funds towards the fight to eliminate AIDS in Africa.

To do this, (RED) harnesses the power of some of the world’s most iconic brands including Gap, Converse, Emporio Armani, Apple and Motorola — the first companies to partner with (RED).

And, as part of Gap’s global partnership with (PRODUCT) RED, half of the profits from the sales of the babyGap (PRODUCT) RED bodysuits will be go directly to the Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa.

The contribution to the Global Fund for the purchase of each bodysuit can cover the cost of more than ten treatments to help prevent the transmission of HIV from mother to child (at the time of birth).

This special delivery of the first ever babyGap (PRODUCT) RED items arrives in select babyGap stores and online at on May 1, just in time for Mother’s Day.

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Photos courtesy of babyGap