LOS ANGELES, Apr 28, 2008 / FW/ — Summer just got trendier with Cynthia Rowley’s Whim Collection for Target, a range of chic, trend-forward products for outdoor living and summer fun. Comprised of more than 500 delightful, graphic and bold-patterned products, the Whim Collection is designed to make summer more enjoyable.
Launched this month at all Target stores, Rowley serves up a collection infused with delightful details, graphic prints and bold colors. Drawing inspiration from a range of influences, including her busy life as a mom of two children, Rowley was motivated to create products that would allow busy Target guests to easily add a dash of style and a stroke of color to every aspect of their lives.
“Summer entertaining should be easy,” said Cynthia Rowley. “With this collection, you can be spontaneous without giving up style. It was designed based on the idea that everything can be on a whim.”
Available in Target stores nationwide beginning April 27 through June 14, with select items will be available at Target.