NEW YORK, May 9, 2008 / FW/ — After re-launching its iconic rose last month, Lord & Taylor takes us inside its stores to hear what its customers are saying. Commissioning TV personality and celebrity stylist Robert Verdi to find out, the phrase ‘my favorite store’ kept on coming up.
Together with a camera crew, Verdi surprised customers shopping in the store’s flagship on Fifth Avenue, as well as in its branches in Scarsdale, NY, and Ridgewood, NJ, were delighted to offer to a roving Verdi their opinion about the iconic retailer, America’s oldest.
When asked why she shops at Lord and Taylor, Terry gave Verdi a long list of reasons, ending with “…and because it’s a no brainer.” Margaux, another customer, talked about the great jeans the store has and “…because they have every kind of make-up,” while Joanna, who Verdi found shopping for shoes, said she had come for her prom dress, adding, “….they have a great selection. I come here all the time.”
A radio campaign starring the Lord and Taylor customers interviewed by Verdi will be broadcast in the New York Metro area, Boston, Philadelphia, Washington, DC and Syracuse, NY, starting May 8. In New York City, taxicabs will feature a video of the interviews.
And as part of this campaign, a video of Verdi’s fashion tips will be featured online in the store’s website, www.lordandtaylor.com.
Founded in 1826, Lord and Taylor is America’s oldest department store and one of America’s premier retailers. In almost 200 years of its history, Lord and Taylor has established a remarkable reputation for personal service, quality and innovation. With a style deeply rooted in American tradition, the store became a standard-bearer for the fashion and retail industries and the favorite of generations of shoppers.
“I remember going to Lord and Taylor every weekend with my Mom when I was a kid … there was always something so captivating to me about the Lord and Taylor lifestyle. All the best dressed people shopped there and I knew that I wanted to be just like them,” Robert Verdi said. “They’re a shopping institution and my favorite store.”