MIAMI, Jun 19, 2008 / — Diesel jumpstarts the 2008 Mercedes-Benz Fashion Week Swim show in South Beach on July 17th, 2008, at 7pm, at the chic Raleigh Hotel. Diesel will open this exciting week with a fashion show that will preview the spring/summer 09 swimwear as well as showcase select fall/winter 08 shoes, eyewear and small accessories that will concurrently arrive at Diesel’s Miami store that month.

President and founder Renzo Rosso explains, “Miami is one of my favorite cities in the world. I’ve always been drawn to South Beach’s vibrant energy and cultural richness and am glad that our brand is present in this unique one of a kind market. Miami is definitely one of the brightest places in the heart of Diesel!”

“We are thrilled to add Diesel to our roster of designers this year,” said SVP of IMG Fashion, Fern Mallis. “The excitement and energy that they will bring to Mercedes-Benz Fashion Week Swim, coupled with the talent and creativity of their collection will certainly make sure a big splash on opening night.”

Immediately following the runway show, Diesel will host the official kick-off party to celebrate the first night of a five night long week. True to Diesel tradition this kick off party will feature an exciting live music performance at the legendary Raleigh Hotel pool with 800 guests expected to attend.

Mercedes-Benz Fashion Week Swim returns to Miami Beach’s historic The Raleigh for one more year of runway shows, parties and press events. Three different show venues the Cabaña Grande, the Beachway and the Oasis all feature outstanding production elements and amenities that designers, media and the fashion industry have come to expect from IMG Fashion events.