LOS ANGELES, Aug 19, 2008 / FW/ — Pretty soon, we won’t be hearing that familiar question, ‘paper or plastic?’ Whether its due to social responsibility or not, fashionistas will choose BYOB – Bring Your Own Bag – to the grocery store with all good looking satchels and totes available in the market today.
Paraphrasing a very popular 1960s slogan, Martha Lee adopted the mantra ‘MAKE LOVE NOT TRASH’ putting them on shopping bags that can double as messenger bags at times.
Very eco-conscious herself, Martha Lee made sure that each bag is conscientiously crafted with all natural, non-toxic materials. Part of fulfilling its social responsibility, Make Love Not Trash will work with a new charity each year in an effort to raise awareness for their cause.
This year, the company has chosen to support THE LEEZA GIBBONS MEMORY FOUNDATION, a charity organization fully dedicated to Alzheimer’s disease.
[MARIKIT YAMATO]
