LONDON, Sep 24, 2008 / FW/ — After a highly successful unveiling of his Spring 2009 collection, Marc Jacobs is launching the new Daisy eau de parfum for Daisy Marc Jacobs fragrance.
To celebrate this milestone, London’s iconic black cabs will be creating a daisy chain. Black cab passengers will be able to let the sunshine into their journey with the Marc Jacobs Daisy fragrance.
For the first time ever iconic black cabs in the capital will be adorned in Daisies to create a Marc Jacobs Daisy chain. Along with London, the Marc Jacobs Daisy cabs will also be spotted in Manchester, Birmingham and Edinburgh capturing the essence of the fragrance, between 22nd september-19th october.
The sophisticated yet whimsical essence of Daisy continues inside the black cabs as Marc Jacobs introduces the new Daisy eau de parfum, with tip seats playfully decorated in daisy fields. Marc Jacobs Daisy lollipops with also be handed to passengers to enjoy during their journey!
Daisy is fresh and feminine, with a playful innocence. Radiant and enchanting, Daisy is a sparkling floral bouquet with vintage edge.
Daisy opens with the luscious natural freshness of wild strawberry, violet leaves and ruby red grapefruit. The heart of gardenia, violet petals and jasmine petals is velvety and luminous – a modern vintage. musk, vanilla infusion and white woods round out the balance of notes with smooth softness and warm sensuality.
Daisy eau de parfum accentuates the sparkling floral beauty of the original Daisy eau de toilette fragrance and expresses it in a unique, intensely feminine fashion. The enchanting heart of the Daisy fragrance has been subtly concentrated to add an intriguing hint of luxury and sophistication.
Available at leading department stores and boots stores.
For more information on Daisy please visit http://www.daisymarcjacobs.com
Photos courtesy of Coty