Designed “for women of all sizes”, Kelly is collaborating with Jupi Corp, a major global supplier and full service brand building company to launch a first ever ready-to-wear collection this September that reflects her unique Brit-influenced taste, designed for women in sizes 0 to 24 (XS – 3X).
Stories… By Kelly Osbourne embodies Kelly’s personal love for fashion and women’s universal right to have access to distinctive, flattering fashion, no matter their shape and size.
“This is a line for every woman to make her own memories and tell her own stories,” said Kelly. “I realized that each garment in my closet told a story, both good and bad. There was the dress I wore on a first date, and the dress I wore that got me on every best-dressed list. I’m excited to see what incredible stories women will create with pieces from this collection!”
The line, which will debut with leading entertainment and lifestyle retailer HSN on September 25 and 26, will feature a selection of tops, bottoms, jackets and dresses, all constructed from quality fabrics and with impeccable fit.
Available in a full range of sizes, and designed with the female body in mind, each piece uniquely flatters and accentuates the silhouette, with many pieces featuring shapewear-inspired paneling.
“Fit is the most important part of my design process. As a woman, I know that when something fits you right, it gives you the confidence to feel unstoppable. Whether or not the style is a size 0 or a size 24, all the designs create tailored and slimming silhouettes,” said Kelly.
Rather than telling the consumers how to wear her designs, Kelly lets women mix and match pieces according to their own styles, offering a wide array of tops and bottoms as well as convertible items, such as sweaters with detachable collars and skirts with detachable bows.
Some of the key features of the collection include shoulder pads, florals and plaids, the patterns of which have been specifically engineered for each size to maintain the original print. Kelly will also present a one-of-a-kind T-shirt every season with each tee representing a particular chapter of her design story.
Kelly is set to debut the collection across all of HSN’s platforms, including TV, online and mobile. She worked hand-in-hand with HSN’s creative team to design a custom set and distinctive show elements for the live shows in September.
Retailing from $54.90 to $169.90, Kelly will present “Stories…By Kelly Osbourne” live on HSN on September 25th at 10 PM and again on September 26th at 1 PM (all times EDT).
The entire collection will also be available for purchase online at HSN.com. A month after the collection debuts on HSN, it will be sold at Bluefly.com, which ships to countries around the world, including Canada, Mexico, Australia and UAE.