Emilio Pucci Spring 2009
Emilio Pucci Spring 2009

MILAN, Sep 26, 2008 / FW/ — Though fashionistas were surprised to learn that this will be the season that Matthew Williamson bids farewell at Pucci, it was also expected when there were no news that the British designer who had helmed the Italian maison for 3 years had renewed his contract.

And like his predecessor, Christian Lacroix who revived the brand, Matthew Williamson’s tenure at Pucci moved the label forward as he created new prints, re-imagined the original designs by Emilio Pucci and put them into body wrapping silhouettes that invited new fans.

For his farewell collection, Matthew Williamson chose to be vibrant and put the famous ‘Vivara’ pattern front and center. In fact, this show is all about print. Though not necessarily a retrospective, Matthew Williamson made sure that those joyous Pucci prints have their fair share on the runway.

Replacing Williamson is Peter Dundas who is currently helming Revillion after a brief stay at Emanuel Ungaro and a long time with Roberto Cavalli.

Dundas as two big shoes to fill, not including Emilio Pucci himself; Christian Lacroix and Matthew Williamson modernized, reinterpreted and put Pucci on the 21st century fashion map. It will be up to Peter Dundas to make it fashion’s darling for the next decade.


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