NEW YORK, Sep 18, 2008 / FW/ — Four days after fashion week, the Geek Squad descended in Manhattan with Richard Dean Anderson, Tanya Roberts and Steven Seagal as the ‘Icons of Protection’ to launch Best Buy’s GSBTP, a revolutionary new service plan for high tech devices.
My oh my, times have really changed. A decade ago, even during the height of the dot come, being a geek is not something to be proud of. Though the term ‘fashionista’ has not been invented yet, the fashion crowd had always looked at the ‘computer people’ as ‘not in’.
Now, being a geek is like a badge of honor, as members of the Geek Squad even show off their badges as the men and women who are sworn to give the Geek Squad Black Tie Protection (GSBTP) customers proactive services and coverage to enhance product performance, in addition to ensuring that misbehaving technology is corralled.
And who is better to be the faces of GSBTP than Richard Dean Anderson, Tanya Roberts and Steven Seagal. Known for his roles at MacGayver and Stargate SG1, Richard Dean Anderson has ‘saved’ the world, even several galaxies at some point in time either as MacGayver or Col. Jack O’Neill.
Tanya Roberts on the other hand is better at being a sexy secret agent, either as a member of Charlie’s Angels or a Bond Girl on A View to A Kill. As for Steven Seagal, he really does not need any introduction. His martial arts skills are legendary.
The icons, Richard Dean Anderson, Tanya Roberts and Steven Seagal, made their grand entrance in black sport utility vehicles flanked by black and white Geekmobiles at the 62nd Street and Broadway Best Buy last Tuesday to kick off the national launch of Geek Squad Black Tie Protection (GSBTP).
Photos courtesy of Best Buy