LOS ANGELES, Oct 3, 2008 / FW / — No, this fragrance was not inspired by the movie ‘Iron Man’ based on the Marvel comics character. This new scent by Avon called ‘Ironman’ has been named after the legendary triathlon competition that is held annually in Hawaii.
The Ironman Fragrance Collection, featuring an eau de toilette spray, after shave conditioner and anti-perspirant, will be unveiled just before this year’s Ford Ironman World Championship in Kailua-Kona, Hawaii.
Competitors from around the world are drawn to this epic feat of endurance, a universal adventure that challenges both the mind and the body. It appeals to athletes who want to push themselves to the limit while immersing themselves in the natural world.
As world-class athletes embark on the ultimate test of endurance, Avon debuts the ultimate celebration of the determination, drive and passion to accomplish the tremendous feat of Ironman.
The collection tagline, “Anything is Possible,” is also the Ironman mantra for their worldwide events.
The signature scent of the Ironman collection, developed by Drom fragrance house, is a victorious fusion of energizing citrus and exotic spices spiked with rich woods.
Top notes of ginger, sparkling lime and violet mingle with mid notes of nutmeg, rain mist accord and vetiver, and are grounded in a base of patchouli, cedarwood, wiliwood accord and tree moss.
The star of the collection, the Ironman fragrance, comes in a sleek yet rugged bottle with an organic feel. The top is designed to look like a bike grip, one of the disciplines seen in Ironman, evoking the athleticism that inspires the fragrance.
The powerful black-on-black carton features icons of each of the triathlon sports, with a footprint representing running, waves representing swimming, and tire tread representing cycling.
Ironman competitor Matt Miller is the face of the dynamic new collection, bringing both his physical prowess and charitable spirit to the products. The founder of the C Different Foundation, an organization dedicated to helping visually impaired athletes participate in events worldwide, Matt Miller is a true inspiration.
The Ironman Fragrance Collection begins launching globally in April 2009. The U.S. launch will follow in May 2009.