SAN FRANCISCO, Nov 14, 2008 / FW/ — The financial news might still be grim, but San Francisco-based Gap is ushering in the holiday season with an optimistic view of the future with the help of a diverse cast of actors, comedians and musicians for its holiday advertising campaign.
Centered on the concept of mixing items to create your own look for you and everyone on your shopping list, Gap proposes classic winter styles in bright, bold colors and cozy holiday accessories.
From classic crewnecks and colorful cable knit sweaters, to cozy accessories and essential jeans, the star-studded cast that include Mary-Louise Parker and Jason Bateman, a remix of traditional holiday carols featuring personalities such as Rainn Wilson, Flo Rida and Selma Blair, and a limited-edition Gap Argyle Cruiser created with Electra Bicycle Company, Gap recommends mixing colors and patterns.
Building on the brand’s core philosophy of creating individual style, the campaign features personalized taglines centered on the theme of “your own.” Each individual in the campaign provided a handwritten response to various fill-in-the-blank taglines about the holiday season. Twilight’s Cam Gigandet’s tag-line reads “Fulfill Your Own New Years Resolutions,” Actor Rainn Wilson wrote, “Merry Your Own Naughty Elf,” and Actress Milla Jovovich’s simply says, “Celebrate Your Own Gift.”
To extend the holiday “mix it” theme, today Gap is launching www.gap.com/MerryMixIt, home to a series of videos featuring unexpected combinations of actors, musicians and comedians outfitted in the latest holiday attire performing remixed versions of traditional holiday carols.