MADRID, Jan 13, 2009 / FW/ — A poetic take on the Spanish word ‘Corte’, Antonio Alvarado mixed his designing prowess with his sense of humor for Spring 2009 as he gave his audience the: Haircut (Corte de pelo). Flipping the bird (Corte de mangas). Nail cutter (Cortaúñas). Ice-cream wafer (Corte de helado). Dressmaking (Corte y confección). Royal court (Corte real). Roadblock (Carretera cortada). Coffee with a dash of milk (Café cortado. Cortado con leche). Suit cut (Corte de traje). Lawnmower (Cortacésped). Firebreak (Cortafuegos). Killjoy (Cortarrollos). Windbreak (Cortavientos). Short-sighted (Corto de vista). Thick (Corto de mente). Short circuit (Cortocircuito). Over and out (Corto y cambio).
And Antonio Alvarado the poet said, “I’ve finished with sadness. I’ve finished with black. I’ve finished with opaqueness. I’m starting anew. Short very short. Long very long. Saint-Laurent long. Different volumes. Multilayers. Fabrics with textured finishes. Lady Falcon. Vertigo. Chained up. Over and out.”
Launching his eponymous label in 1978, he setted in Madrid in 1980 where he began to show his collections in unusual spaces such as Rockola, Joy Eslava, etc. The worlds of film, music and plastic artists were his best showcases: Pedro Almodóvar, Fabio McNamara, Alaska, Carlos Berlanga, Rossy de Palma, Bibiana Fernández, Jaime Urrutia, Luz Casal, Carmen Maura, Marisa Paredes, María Barranco, Paloma Chamorro, Antonio Banderas, Javier Barden, Europe, Miles Davis, etc.
One of the pillars of the Cibeles Madrid Fashion Week, Alvarado was there when it all begun in 1984 as Pasarela Cibeles. His fashion shows have always received wide exposure in the international avant-garde press (Vanity, Stern, Interview, The Face, I-D, etc.) as have his presentations in Milan, Florence, Berlin, Munich and Bordeaux.
In 1999, he was appointed Chairman of ModaFAD. In 2002, he created the company Alivio & Co. for project creation, including the masterminding and undertaking of exhibitions such as «Paper Chic» (Madrid Lives Fashion-IFEMA), «100%100 Catalan and Balearic Design» (Ramón Llull Foundation), «20 years is nothing… Sybilla» (Moda Barcelona and FAD) and «TotalChic» (Madrid Lives Fashion – IFEMA). He was curator of the following national contests: General Óptica, Brugal Awards for New Designers, and of the Manuel Piña Contest for New Designers.
In February 2005, he won the bid to make the wardrobe for the IFEMA stewards and hostesses. He was also charged with designing part of Demi Moore’s wardrobe for the Freixenet campaign.
In January 2006, in conjunction with other fashion designers, he founded the ADÑ Association. In 2007, he developed the men’s tailoring project «BY», designed a label for Viña Tondonia, a linen wear line and men’s accessories.
Photos courtesy of Cibeles Madrid Fashion Week