NEW YORK, Jan 18, 2009 / FW/ — She might just have announced her engagement with Tom Brady, yet Gisele Bundchen still found time to go (RED) hot as she graces the cover of over 30 international editions of Elle Magazine wearing (PRODUCT) RED gear.
Launched in Spring 2006, (RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. In just over 2 years, (PRODUCT) RED™ partners and events have generated over $120 million to help eliminate AIDS in Africa.
Now, the ELLE network joins American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Hallmark, Dell, Windows and Starbucks in its support for (PRODUCT) RED™ as the magazine simultaneously feature (RED™ in more than thirty editions globally this February, with content provided by Gisele Bundchen, Scarlett Johansson and Bono.
The issue will appear on 17 January 2009 in ELLE France and in the February issues of 30 other international editions on sale in mid-January (except for the UK, Japan and Quebec editions which will be dated March 2009 and go on sale at the end of January).
Inside, Scarlett Johansson shares private details and photos of her travels to Rwanda and (RED) Founder and U2 Front man, Bono publishes a very personal letter.
Scarlett on AIDS tests:
“When I admitted that I’d taken two HIV tests, everyone was completely horrified, the implication being that I was leading this wild lifestyle,” says Scarlett Johansson, whose decision to join Bono in the (RED) initiative was a “no brainer.” “I was only being responsible.”
When you purchase (PRODUCT) RED items – from partners including Apple, Armani, Converse and the Gap – up to 50 percent of profits go directly to fighting HIV/AIDS in Africa. Forty cents a day translates to the two antiretroviral pills needed to survive.
“If that can be achieved by buying a couple of pairs of Converse, it’s worth a shot.”
Bono on Women:
“I don’t believe in biological destiny. I think women care more because women bear more of the burden.”
On Fashion and Philanthropy:
“Which brings me, improbably, to shopping. Not everybody is able to march to the barricades – not everybody owns a pair of proper military boots – but there’s something you can do even in Manolos.”
On AIDS in Africa:
“Six years ago, I was traveling across Africa. AIDS at that time and place was a death sentence… the rest of the world made sympathetic noises – but did little more than that. Our Science and technology, it turned out, were more advanced than our conscience…we lacked the resolve.”
For more information, please log on: www.joinred.com