MILAN, Jan 18, 2009 / FW/ — Smart is the new sexy is what the American TV audience was saying when they gave ‘The Big Bang Theory’, a sit-com about overachieving geeks became #1 in its time slot.
Chances are Angela Missoni does not keep up with Nielsen ratings in the U.S., but her Fall 2009 collection for Missoni menswear is surely something that Sheldon Cooper portrayed by Jim Parsons, a character at CBS hit ‘Big Bang Theory’ who is usually seen in a sweater would wear.
An agent of change, Angela Missoni took the label’s womenswear line to another level when we she created elegant ‘whirlwinds of colors’ with Missoni’s iconic prints. Trying to achieve the same intensity of change for the menswear line, Angela Missoni proposes different textures by using a variety of stitches and patchwork.
With a black and white color palette combined with a digital ball of thread as backdrop for the show brings the audience to conclude that the collection is meant for nerd adjacent males, even to self-confessed geeks.
For the purist fashionistas who will ask, ‘What does Silicon Valley got to do with it?’ the answer is at the beginning of this review, ‘Smart is the new sexy.’ With the new Hollywood heartthrobs Chris Pine and Zachary Quinto respectively playing Kirk and Spock in the new Star Trek movie, being nerd adjacent is no longer a social stigma.
Add to that fact that Barack Obama who will be sworn in as the 44th President of the United States on Tuesday had been seen flashing the famous ‘Live long and prosper’ sign before he ran for President makes being a geek socially acceptable even in the lofty world of high street fashion.
Just remember this; the late Gianni Versace made the right decision in dressing Don Johnson’s Sonny Crocket for the1980s hit show, ‘Miami Vice’. That move helped make the House of Versace become a household name in the U.S.
By becoming nerd adjacent, Angela Missoni will be introducing the Missoni label to the Net Generation. And there is nothing wrong with that.