MILAN, Jan 20, 2009 / FW/ — Amidst winds of change, Salvatore Ferragamo is a harbor of tranquility as Massimiliano Giornetti went for understated elegance as he sent trench coats with hidden plackets and winter coats with veined pleating.
As other houses scramble to find their new identity for the second decade of the 21st century, Salvatore Ferragamo remained firm – the label is accessories driven and clothing are created to compliment the accessories, not the other way around.
This business mantra might sound reversed for some, but for Florence-based Salvatore Ferragamo, the concept is sound and chances are it is the reason why the company has remained strong through all the years, including today where everyone’s financial future is unclear.
[SARA CONDE]
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