NEW YORK, Feb 19, 2009 / FW/ — For the past 75 years, Morellato has been dazzling Italy and continental Europe with its innovative approach to jewelry, watches and accessories. Last night, with the opening of its flagship and first ever store in the U.S., the Italian manufacturer brings to America its unique ‘daily chic’ style that appreciates the simplicity of daily life, made extraordinary with touches of eccentricity, glamour and fancy.
With Mena Suvari as the guest of honor, Massimo Carraro, CEO of Morellato welcomed New York’s social set and fashion’s elite at 551 Fifth Avenue (between 45th & 46th Streets). Olivia Chantecaille, Alexandra Lind Rose, George Rudenauer, and Alvise Casellati hosted the event in support of Young Friends of Save Venice, an organization that introduces supporters in their 20s and 30s to the artistic patrimony of Venice and to instill in them the desire to help preserve her timeless treasures.
To most Americans, Morellato might not be a familiar name, but for almost four decades, Morelatto has come to be an emblem of quality, attention to detail, innovation, style and research in the fashion industry sector of jewellery and watches.
The company’s high degree of sensitivity to industry changes and its orientation towards research and innovation are the prime factors that have earned it a leadership role in this global market.
With a design philosophy of accessible luxury expertly mixed with high quality, innovation and attention to details, Morellato’s ‘daily chic’ mantra offers a touch of provocation and wit when it comes to wearing jewellery and timepieces.
Founded in 1930 and based in Fratte di S. Giustina in Colle, Italy, Morellato’s collection of jewelry for men and women, watches, writing instruments, leather goods, design goods, and watch-straps are produced in its facilities outside of Padua where pieces are crafted with artisan care.
Photos by EDWARD COLELLI