MILAN, Jun 26, 2009 / FW/ — Against the magnificent backdrop of Villa Reale in Milan, Brioni presented its Spring / Summer 2010 collection earlier this week. A homage to a new lifestyle with elegance and sartorial exclusivity expressed in casual and décontracté garments that are not only for leisurewear but also more formal occasions and business meetings.
Much of the leisurewear reflects a relaxed lifestyle – today’s real luxury – as seen in the innovative use of
colour, cut and fabric, without disregard for the founding rules of Abruzzo-based tailoring, epitomized by Brioni for more than 60 years.
Jackets and bush jackets are the must-haves for the next summer season: in sand-coloured silk, midnight blue and military green or in the lightest leather worn both with Bermudas and cotton T-shirts with iconic Brioni prints and with more formal trousers and woollen cardigans with exotic leather appliqués.
A relaxed style is also adopted for the dark blue towelling jackets with contrasting trim to be worn on the boat with nautical shorts or for summer weekends with casual trousers and ultra-soft short-sleeved cotton polos.
The formal suits are both two and three-pieced, in grey and dove, worn with matching shirts in olrose and white and matching ties with dégradé micro-designs. The blazer, the must-have in a gentlemen’s wardrobe, is strictly in navy blue, but embellished with silver and worn either with a formal shirt or ultra-soft cashmere and silk polo in various colours, from white to yellow ochre and from powder to midnight blue.
The beautiful sophisticated suit in optical white is coupled with a shirt and saffron pocket handkerchief and crocodile leather shoes, as is the jacket in old rose and paisley print shirt in pink, white, and hints of sky blue.
The mood for evening wear is both formal and relaxed, with the bronze coloured jacket with lurex threads coupled with the pink shirt with jabot worn with elegant woven open leather sandals.
The ever more important and exclusive accessories are worthy of special mention. The Montecristi panama is hand woven in Ecuador and bears the name and signature of the craftsman on the inside, whilst the cloth cap is in the same fabric as the jacket or in denim, but can be happily worn separately.
Cufflinks – always a Brioni favourite – are available this year with an innovative closure mechanism used first at the beginning of the 1900s and redesigned with a modern pressure closing system to guarantee the utmost practicality. Available in gold, onyx, coral, jade and mother of pearl to satisfy even the most demanding requirements.
The shoes and travel bags are the jewels in the crown. The accessory range is further strengthened with the Goodyear limited edition of 300 numbered pairs of shoes that are exclusive to Brioni boutiques. These join the moccasins and lace-ups in denim, snakeskin and Nabuk crocodile, the last one also used in large weekend bags that complete the trolley range in suede and calfskin.
The palette focuses on beige, ochre, saffron and sky-blues, from the lightest shades to midnight blues with hints of old rose, musk and silver-grey. The fabrics are natural and exclusive, chosen specifically for their lightness: wool, ultra-soft cashmere, cotton and silk combine with technical finishes and the exclusive tailoring skills of Brioni.