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Style360: Alternative New York Fashion Week Destination

Style360

Style360

DALLAS, Aug 20, 2009 / FW/ — Always exploring the relationship between fashion and contemporary culture since its inception six years ago, Style360 is once again showcasing an impressive roster of fresh fashion talent and inventive design houses for the Spring 2010 season.

From September 12 – 15, STYLE360 will hold only runway shows, but celebrity-hosted after parties, buzz-worthy press events, and unique product interactions at the Metropolitan Pavilion in the fashionable Chelsea neighborhood of Manhattan.

This year’s exciting line-up of fashion shows includes headliner Kristin Davis’ apparel collection, Dash by Kim Kardashian presented by Oral B, Abbey Dawn by Avril Lavigne, Liquid Metal, Geren Ford presented by Tide Total Care, and renowned accessories designer, Rebecca Minkoff presenting her ready to wear collection.

STYLE360 will also be welcoming back designers Abi Ferrin presented by Toni & Guy as well as Walter presented by Kipling and international designer and Project Runway alumnus Malan Breton presented by Rado Watch Company.

STYLE360 is also delighted to present a special benefit “Pink Dress Breast Cancer Awareness” fashion show hosted by beneficiary, the Susan G. Komen Foundation as well as a special presentation for the 15th Anniversary of the annual Gen Art “Fresh Faces” fashion event. Both of these multi-designer fashion events will be co-produced by Rock Media & Entertainment.

Promising an enhanced fashion show experience, STYLE360 take the 60 feet of runway to magazine pages, the internet, TV sets, mobile phones and retail displays to reach a much bigger market for both the fashion designer and participating corporate brands.

Aside from the catwalk presentations, STYLE360 will also host its series of fashion week after-parties including the Abi Ferrin After-party and STYLE360 Launch Celebration hosted by Oral B with celebrity, Kim Kardashian.

Also part of STYLE360 is the Abbey Dawn by Avril Lavigne after party hosted by Avril Lavigne at new luxury lounge, The Gates located at 290 8th Avenue as well as a VIP closing party at retailer, What Goes Around Comes Around, the renowned SoHo boutique located at 351 West Broadway.

Complete information about the designers, program schedule, sponsors as well as featured interviews, and fashion show video and photos is hosted at www.elle.com/style360 .

New York Fashion Week Spring 2010

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