NEW YORK, Sep 1, 2009 / FW/ — A global initiative to promote retail, restore consumer confidence, and celebrate fashion, “Fashion Night’s Out” heats up in New York as more fashion designers and retailers pledge their support.
Participating retailer will stay open until 11:00 pm on Thursday, September 10th and host special in-store events and promotions, in an effort to boost the industry’s economic recovery and encourage people to shop.
Italian fashion house MARNI, which has two retail outposts in New York is holding cocktails at its Mercer St. and 67th St locations for Fashion’s Night Out.
Known for its whimsical and fashion forward designs, Marni created a limited edition series of 3 collectible dolls and 2 doll-printed shopping bags to celebrate Fashion’s Night Out. The dolls and shopping bags will be sold exclusively at Marni boutiques worldwide participating in Fashion’s Night Out.
161 Mercer Street
New York, NY 10012
Tel: 212 343 3912
21 East 67th Street
New York, NY 10065
Tel: 212 257 6907
For Fashion’s Night Out, Tinsley Mortimer, who designs a capsule collection of handbags for the Japanese brand will be in house to meet and greet shoppers who are also welcome to enjoy champagne and Perrier.
In a contest for the “best” photo, Tinsley Mortimer will also be posing for photographs with those carrying her fabulous new Fall / Winter 2009 designs. At the end of the evening Tinsley will choose the winner, who will be given a complimentary gift as well as a framed copy of the picture personalized by Tinsley herself at a later date.
A special drawing will be held for a 30% off discount card to be used for a future, one time purchase. Special edition items and styles exclusive to the New York Samantha Thavasa store will be offered.
For Fashion’s Night Out, the Samantha Thavasa boutique on Madison Avenue will stay open from 6-9PM and offer 20% off all purchases made during the evening.
956 Madison Avenue
New York City
6:00 PM -9:00PM
Thursday, September 10th
Canadian label MACKAGE who just opened its first pop-up store in Manhattan, which is also its first boutique, is bringing in famed stylist Phillip Bloch for Fashion Night’s Out.
On Thursday, Sep 10th, Phillip Bloch, who had styled A-list celebrities that include Halle Berry and Jennifer Anistor, will be at the Mackage pop up store at the Meatpacking district offering free head to toe styles.
Elisa Dahan and Eran Elfassy, co-founders and designers of Mackage will also be on hand to greet shoppers and guests.
The Mackage pop-up store will be open for the entire month of September.
829 Washington Street
New York, NY