DALLAS, Sep 4, 2009 / FW/ — September just started but it is already proving to be a very month for fashion designer Rachel Roy with the launch of a new e-commerce site, an iPhone initiative and a Pop Up store for her Rachel Rachel Roy line.
On September 1st, Rachel Roy made her full range available online at www.rachelroy.com.
The new www.rachelroy.com features the Rachel Roy New York designer clothing collection and the new diffusion line, Rachel Rachel Roy, which consists of sportswear, footwear, handbags, and jewelry.
In addition to online shopping, rachelroy.com also gives visitors an inside look at the Rachel Roy brand through videos, editorial pages, and an Everything Rachel section.
That same day, Rachel Roy also announced that she is collaborating with Vogue magazine for a special iPhone initiative to celebrate the launch of several new Rachel Roy projects.
Beginning September 1st, iPhone users can visit m.rachelroy.com for an interactive site that features: a shopable Fall look book from the new Rachel Rachel Roy collection; episodes of the Rachel Roy documentary produced by Vogue.TV; and a sweepstakes to win looks from the new Rachel Rachel Roy collection.
The iPhone initiative also features the three-episode documentary “Behind The Lens,” produced by Vogue.TV and famed director Douglas Keeve. The documentary gives viewers a behind the scenes look into Roy’s daily life, from fittings in her showroom to time with her family and the launch of her new diffusion collection.
And then, on September 10th, during Fashion’s Night Out, the designer is launching her Rachel Rachel Roy Pop Up Store. The event will be hosted by Grammy Award winning singer/songwriter, Estelle, with music by Lady Bunny.
Expected to attend are Rachel Roy, Estelle, Alexandra Lind Rose, Amy Sacco, Andrew Saffir, Ciara, Daniel Benedict, Eva Marcille, FeFe Dobson, Genevieve Jones, Justin Giunta, Keyshia Cole, and Ted Gibson.
Rachel Rachel Roy Pop Up Store
111 Spring Street
New York, NY
Thursday, September 10th
6:00PM – 11:00PM