MADRID, Oct 30, 2009 / — Using the aesthetics of the 3Rs (reduce, reuse and recycle), Dolores Cortes attempts to achieve the utmost beauty by using and subsequently sublimating natural materials for her Spring 2010 collection.
This arty-inspired collection is based either on an action on the garment itself or the choice of a certain fabric.
Fifty years ago, before the existence of present-day stretch fabrics, Dolores Cortes broke new grounds in swimsuit manufacture by creating a stretch swimsuit that adapted to the body without losing its shape, even when it was wet and thus added the aesthetic factor to a product which at that time was not even considered as fashion.
To achieve this innovation, Dolores Cortes transformed a traditional sewing machine, adapting the reel which stores and regulates the usual thread so that she could sew using rubber. She topstitched on a plain fabric to achieve stretch and to ensure it would fall back into place.
The lines of the topstitching determined the direction of the elasticity: vertical, horizontal or square, depending on the areas. This was the basis for a gradual development in pattern design and ever better features and aesthetics.
She began the traditional manufacture of these first swimsuits in the 50s and has continued with their design and manufacture in her workshop which has gradually expanded.
In keeping with this tradition, in the 1980s, her daughter Dolores Font Cortés joined the management and design, taking charge of the entire creation process of the collections and adopting the name Dolores Cortés as the firm for her designs as a tribute her mother and founder of the company.
Since the outset, the label Dolores Cortes has taken pains to drive creativity, to make women’s swimwear a true fashion product, and to ensure it is recognized as such in an environment which, at the time, was rather skeptical about accepting it.
Dolores Cortés’ creations are distributed through multibrand shops, four own boutiques and 46 outlets which are run directly in department stores. In addition to the domestic market, the company operates abroad in more than fifteen countries.