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Genetic Denim Partners with Gabrielles Angel Foundation to Fight Cancer

Genetic Denim limited-edition Gabrielle Jean

Genetic Denim limited-edition Gabrielle Jean

NEW YORK, Oct 8, 2009 / FW/ — Genetic Denim has partnered with Denise Rich and Gabrielles Angel Foundation for Cancer Research by creating a limited-edition Gabrielle Jean.

The Gabrielle will be available in Genetic Denims Shane skinny jean. The Shane is a tight, form-fitting and super slimming silhouette that elongates the leg, making it Genetic Denims most popular style. The Gabrielle will have the Foundations angel logo stitched on the coin pocket in the Foundations signature red color.

The logo is also screen printed over the Genetic Denim back patch to further emphasize the co-branded project. The mission statement of Gabrielles Angel Foundation will be adorned on the x-ray hangtag that graces every pair of Genetic Denim. The Gabrielle will be offered in a rich classic blue Brighter Day wash that can be worn with any style, day or night.

Each pair will retail for $154.00 and Genetic Denim will donate 100% of the net sales from each purchase to Gabrielles Angel Foundation for Cancer Research. This limited-edition style will be in stores for Holiday 2009 following the Foundations signature fundraising event, The Angel Ball, which will be held on October 20th at Cipriani Wall Street. The Gabrielle can be purchased online by visiting www.geneticdenim.com and retail stores.

The Angel Ball, hosted by Grammy-nominated songwriter Denise Rich and her daughters Daniella Rich Kilstock and Ilona Rich Schachter, is sponsored by Continental Airlines and Lorraine Schwartz, and will honor philanthropists Thomas C. Quick and Patricia Quick.

Founded in 1996 by Denise Rich and her daughters and son in-law, Daniella Rich Kilstock, Ilona Rich Schachter and Philip Aouad, the Gabrielles Angel Foundation for Cancer Research honors the memory of Gabrielle Rich Aouad.

Gabrielle lost her long and valiant struggle with acute myelogenous leukemia (AML) at the young age of 27. It was Gabrielle’s wish that a foundation be created to help spare others the suffering she endured.

Gabrielles Angel Foundation for Cancer Research funds basic and clinical medical research in both conventional and integrative disciplines which focus on prevention, treatment and quality of life issues of leukemia, lymphoma and related cancers.

To date, the Foundation has awarded nearly $11 million in Medical Research Awards making Gabrielles Angel Foundation one of the largest non-governmental sources of grant support to blood cancer researchers at the nation’s leading institutions.