NEW YORK, Oct 8, 2009 / FW/ — Aired last October 1st, Project Runway Season 6, design hopeful Irina Shabayeva won Episode 7’s challenge, design a holiday dress for Macy’s INC International Concept’s brand.
Part of Macy’s participation in Project Runway Season 6 was to create a challenge that would be judged by Martine Reardon, Executive Vice President Macy’s Inc.
“It is tremendous to see what these young and talented designers can do in a very short time and with such imagination. Irina’s fresh take on fashion is the ideal fit for our INC brand,” said Reardon. “Our customer will love her ultra-feminine aesthetic.”
Given all the resources of a top designer, Irina’s holiday dress is a contemporary take on the little black dress. Made of rayon matte jersey, the butterfly-embellished dress will be available in sizes small through x-large, retailing for $139.00.
Irina along with her model Katie Sticksel will be featured modeling the dress on macys.com.
A preview of Irina’s INC creation was available for fans to see on www.macys.com/projectrunway on Thursday, October 1 at 11:01pm (eastern time), immediately following the premiere of episode 7.
Customers will be able to purchase the dress designed by Irina for INC’s holiday collection in select Macy’s stores and online the first week of December.
To take a sneak peek, log on to www.macys.com/projectrunway.
I’m a bit disappointed in this dress. Most everything that Irina designs (including current post-Project Runway) is so dark and emo-dominatrix looking. She has such potential–couldn’t Macy’s have approved something a bit less moody and uplifing?