PARIS, Oct 5, 2009 / FW/ — It was a big party at the Sonia Rykiel runway, complete with confetti and smiling models. Maybe, this big celebration is partly due to the announcement that the French maison is collaborating with H&M for two one-time collections.
Or maybe, it is because it’s time to ward away the gloominess that had been hanging around for the past 18 months due to the global recession. Whatever the reason for the party was, it worked great for the clothes and the audience who were definitely upbeat.
Sportive clothes that had that definitive Parisian vibe that is signature Sonia Rykiel – a quilted coat with 3-D pockets, A-line skirt and colorful shapewear that can be work out shorts also were paired with knitted cardigans, high-waisted harem pants and Capri-length trousers, Nathalie Rykiel, the Artistic Director of the house wanted to make sure that she offers whatever a girl wants.