Store Windows

Store Windows at Moschino: Gypsy Caravan

DALLAS, Nov 12, 2009 / FW/ — The store window display at Moschino in September 2009, about the time of Fashion’s Night Out and New York Fashion Week, is entitled “Gypsy Caravan” and truly more of a European theme than American West, but there really is a lot of similarity.

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First, the idea is that the wagon is a home. Gypsies truly lives in their wagon because they move from place to place.

The same thing holds true for the American Western pioneers. They live in their wagons for a very long time until they reach their destination, which by the way is not fixed. They might stay in Oklahoma or they could continue all the way to California.

And that is the difference between the two. To the gypsies, being nomads is a way of life. To the American Western pioneers, travelling is the means to an end, i.e. it is something they have to do to reach their final destination.

In today’s context, the gypsy’s caravan and the Wild West wagon might just be items in a museum. We use cars now. But, the message remains clear – life moves on.

And just like fashion, it moves on, changing every season. So, come inside the store and buy what you need and want because in three months time, it might not be here anymore because it has been sold or it has become “vintage” and no longer the current collection.

[MARI DAVIS]

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