araks_ecommerceNEW YORK, Dec 18, 2009 / FW/ — Featuring the very popular Araks lingerie and organic collection, Araks Yeramyan debuted her e-commerce channel this holiday season.

Believing that a woman’s beauty should be effortless, Araks Yeramyan began her fashion career as a lingerie designer launching her eponymous label as a woman’s intimates line at first. From there on her quest for everyday luxury while chicly combining comfort, shape, form and fashion began.

Interestingly, Araks found cotton to be indispensable and chose to use the very best thus creating an organic collection featuring colorful and comfortable pieces made from certified organic cotton and vegetable based dye. All pieces range from $36 – $250.

Araks lingerie is designed so that it isn’t overtly sexy; but subtle, sophisticated and made from Arak’s favorite fabric, cotton. The collection fills a niche for women who want colorful playful and feminine undergarments that make them feel beautiful.

Arak’s blog “Sharing Beauty with the World” , launched a year ago, is linked directly with the site and will continue to showcase the many historical, artistic or architectural influences that inspire her on a daily basis including The Overwhelming World of Desire” a breathtaking orchid sculpture by Marc Quinn, the limited edition art diaries by Smythson of Bond Street and a whimsical golden piggybank designed by Harry Allen. The blog, updated regularly, allows Araks admirers to stay in touch and partake in a creative dialogue with Araks.

In addition to the website, Araks lingerie is available at Barneys New York. Ready-to-wear will launch on the site in the spring.