NEW YORK & SEOUL, Dec 11, 2009 / FW/ — In a marriage of fashion and art, Calvin Klein Collection presented its men’s and women’s Spring 2010 collection in Seoul, Korea via specially crafted installations that unveiled the “secret life of clothes and how they are made”.
With Creative Directors, Francisco Costa and Italo Zucchelli, as well as Tom Murry, the President & CEO of Calvin Klein, Inc., and several other key executives of the company present, several hundred guests spanning the worlds of fashion, art, architecture, and entertainment, as well as opinion leaders were welcomed at the Kring Creative Culture Space, a sleek and ultra-modern multi-level structure, comprised of creative gallery spaces used to host public exhibitions and performances.
For this special evening, Mr. Costa’s offering was presented in a work conceived by Korean-American artist Jean Shin, who was commissioned to design a piece especially for this event.
Ms. Shin, who came in from New York for the event, designed a series of suspended panels that were inspired and derived from the runway looks in Mr. Costa’s runway collection and utilized the actual patterns and fabrics from the collection.
As Ms. Shin stated in a press conference held earlier that day, after meeting with Ms. Costa in his design studio and discussing his process, she was inspired to design the work to express “the secret life of the clothes and how they are made.”
Mr. Zucchelli’s Spring 2010 collection was presented in a unique, floor-to-ceiling display comprised of multi-panel video projections, conceived by British curator, Neville Wakefield.
The individual videos were reformatted excerpts from the actual runway show, which were layered over each other and flanked by several looks from the collection which were suspended in front of the projections.
Those in attendance who were wardrobed by Calvin Klein Collection included actresses Ye-Jin Sohn, Eun-Hye Yoon, Yeo-Jin Choi, Ji-Hye Han; and actress and Korean fashion icon Min-Ah Shin; models Kyung-Ah Song, and Hyun Lee; actors Jung-Jae Lee, Sung-Soo Kim, and Suh-Jin Lee.
Other notables in attendance included Jongwan Woo, Seung-Hee Yoo, Monica Cha, Chiho Kim, Jinwook Yoon; Vogue China’s Wish Teoh; artists Kyung-Taek Hong, and Dongi Lee; and members of the Korean boy band “2 PM” (Junsu, Junho, Nichkhun, Taecyeon, Wooyoung, and Chansung).
Photos by: LP Studio