LOS ANGELES, Dec 4, 2009 / FW/ — Luxury automobile Lamborghini is the newest name in luxury fashion. The Italian automaker inaugurated the Automobili Lamborghini Boutique, located in the high-end Westfield Topanga Mall outside of Los Angeles.
The second Automobili Lamborghini boutique to open, the Los Angeles location follows after the Beijing, China store which opened last month. Beijing and Los Angeles were strategically chosen for their locations — Beijing as one of the world’s fastest growing markets and Southern California, traditionally one of the brand’s strongest regions.
“Opening an Automobili Lamborghini Boutique in Los Angeles further demonstrates our brand extension strategy towards high-end products consistent with the spirit of luxury sports cars,” stated Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A.
“The philosophy behind the Collezione Automobili Lamborghini fashion line is synonymous with the traits of each Lamborghini super sports car: Extreme, Uncompromising and unmistakably Italian. The Automobili Lamborghini Boutique embodies this culture to offer customers access to a more glamorous and exclusive world.”
In celebration of the opening, nearly 30 Lamborghini owners and their super sports cars gathered in Santa Monica, Calif. for an exclusive drive event. They were joined by Lamborghini executives, including Winkelmann, who led a convoy in a scenic drive to the grand opening of the Automobili Lamborghini Boutique. A Collezione runway fashion show introduced guests to new products from the Autumn/Winter 2009 Collection.
Positioned inside the high-end Westfield Topanga shopping center’s luxury wing, the Automobili Lamborghini Boutique will sell items from the Collezione fashion line, comprised of men’s, women’s and junior’s collections for all four seasons.
These collections include beautifully tailored Italian fashion and fine Italian leather accessories including hats, shoes, briefcases, and more; as well as Lamborghini crested t-shirts, sweatshirts and accessories. The collection is tailored not only to Lamborghini buyers, but to the luxury consumer who values quality, style and elegance.
Collezione Automobili Lamborghini is also available at authorized Lamborghini dealers and www.lamborghinistore.com
6600 Topanga Canyon Boulevard
Canoga Park, CA 91303