DALLAS, Jan 8, 2010 / FW/ — Lady Gaga with her ever outrageous get up always gets the paparazzo’s attention everywhere she goes. Yesterday, she captured the both digital and Polaroid cameras of geekdom when she made an appearance at the CES in Las Vegas.
Though the International CES (Consumer Electronics Show) has the word “consumer” in its title, it is actually one of the major technology-related trade shows where many new products are previewed and announced.
Historically, celebrities attend the show, so Lady Gaga’s appearance yesterday was not a surprise. The real surprise was when John Pollock, chief marketing officer of Polaroid, revealed that the over-the-top pop star will enter a long term partnership with Polaroid as the brand’s creative director on a new specialty line of imaging products.
“Well, I’m definitely a Polaroid camera girl,” she told attendees at the Consumer Electronics Show in Las Vegas yesterday, when the partnership was announced.
“The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation–blending the iconic history of Polaroid and instant film with the digital era–and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it–finally, have a real job,” Gaga said in a statement.
But, it was not just at the Polaroid booth that Lady Gaga dropped by. She also joined Monster Cable’s CEO Noel Lee, Jimmy Iovine and Dr. Dre at the Monster Cable booth to announce the company’s Red Beats Solo.
Speaking of cable, cable TV to be exact, and let’s add satellite on the list too, move over HD TV, the latest and greatest is 3-D TV. Previewed by several companies at the CES, it is possible that 3-D TV will be in store shelves as early as late 2010.
[MARI DAVIS]
Photos courtesy of CES
