Unveiling his collection in cyberspace and then uploading it on YouTube to reach a wider audience, Marc Bouwer is also tapping into one of the fastest brand building tool – social networking! Not sold to the idea yet? Take Lady Gaga who climbed into worldwide popularity in 18 months by being a social media climber!
Back to Marc Bouwer…
Set in outer space (you can actually see stars moving and invisible starships jumping to cyberspace), the video takes place in an observation deck of a starship with Candice Swanepoel and her “clones” enjoying the view.
While the setting is futuristic, the clothes are of the moment. Known for his red carpet looks, Marc Bouwer sent out a collection that will definitely turn heads.
Using ruffles as the basis of the adornments, Marc Bouwer created 3-D flowers for a skirt and double layered peplum. The ruffles were also translated into short sleeves in dresses and a candy-wrapper-inspired blouse.
The collection is signature Marc Bouwer and it will not be surprising to see several pieces from this collection on the red carpet at the upcoming Oscar week in Los Angeles.
Now, the only thing left is for the video to go viral. If that happens, Marc Bouwer hit two birds in one stone for Fall 2010.
Photos courtesy of Marc Bouwer
Note: Ylonka Verheul is the model in the photos below: