Established in 2004, Pointer was created with the aim of making simple, well-designed casual shoes in response to a market then saturated with increasingly technical trainers and hyped-up limited edition sneakers.
Based in London, the company is backed by a creative stable of friends and co-conspirators, inspired and informed by everything from art and music to skateboarding and breakfast.
That said, then it really is not surprising that the Pointer Spring / Summer 2010 collection is perfect for high days and holidays.
Stroll through hazy afternoons and into long, light evenings in washed out stripes and pastel checks. Win the wedding lawn in pale, raw naturals; lap the concrete beach in daffodil yellow and eggshell blue, in mallard, pumpkin, lime and peacote.
Cool jersey linings, fine waxed laces, custom soles and Portuguese craftsmanship: the existing line prevails, all dressed up for summer. And joined, fittingly, by ten new arrivals.
The Alice is a most elegant boatshoe (lowcut sister to the Caz); the Emily, a desert boot with a refined femininity. Stepping out prettily are the Heidi, a t-bar buckled plimsoll, and the Kim, a subtly floral-bound slipon.
Deceptive simplicity is key in the men’s corner: from the quiet details and timeless curves of the
AJS to the vulcanised sole of the Angus leather loafer.
The Rufio is a heavyweight contender for the ankle boot crown, while the Oxford takes the best dressed category, harboring a molded rubber sole beneath traditional garb. And destroying it for both men and women are the AFDs, plimsoll partners in crime, canvas and leather with padded ankle collars and an affinity for the mosh pit.
For Spring/Summer 2010, Pointer can be found at fine retailers in the U.S. such as Steven Alan
(NYC), American Rag (Los Angeles & San Francisco), and Bloomingdale’s.