DALLAS, Feb 5, 2010 / FW/ — As announced last December, V Australia, Richard Branson’s newest international airline has tapped designer Steven Alan to design the “Perfect Bag” to embody the “Perfect Vacation”, a travel packaged from Los Angeles to Sydney or Brisbane offered by V Australia.
As promised, the “Perfect Bag” designed by Steven Alan is now a reality. Inspired by the people, places and lifestyle of Queensland and New South Wales, Steven Alan’s one-of-a-kind Perfect Bag was unveiled at the Thompson Hotel in Beverly Hills earlier this week.
Triggered by the authentic beauty and adventure of Australia, Alan’s design captures the sights, sounds, flavor and spirit of Australia’s favored Sydney and the Great Barrier Reef from firsthand experience on his own recent Perfect Trip, where he embarked on a cultural Australian journey.
This one-of-a-kind design captures Alan’s signature California cool style and impeccable tailoring. Every facet of his design was also motivated by user interaction through Twitter (@perfectproject) and his blog on V Australia’s online community.
The Perfect Bag will debut for a limited time in March 2010, and will be available exclusively at Steven Alan’s New York and Los Angeles boutiques. The bag will retail for $785, and features perfectly crafted leather, waxed cotton and signature Steven Alan plaid cotton shirting.