MILAN, Mar 18, 2010 / FW/ — Expanding its web presence, Alberta Ferretti launched its e-commerce site wherein customers from 52 different countries in Europe, North America, Japan and the Far East can order ready-to-wear, accessories and fragrances from the Alberta Ferretti and Philosophy Collections.
Accessible via the label’s eponymous website, www.albertaferretti.com , the e-commerce channel is “Powered by YOOX Group”, the global Internet retailing partner for leading fashion & design brands.
ALBERTAFERRETTI.COM mirrors the design concept of the traditional Alberta Ferretti and Philosophy stores and at the same time provides for an innovative shopping experience.
The creativity of the boutiques will be reinterpreted in the online store, where the visual presentation reflects the distinct identity of each brand. The visual concept maintains the elegance and lightness that distinguish Alberta Ferretti’s style from the fresh and contemporary lines of the Philosophy Collection.
Alberta Ferretti stated: “The online store offers new and stimulating opportunities in terms of immediacy, fun, freedom and interactivity. I am very excited about this new project that we are launching. I find YOOX Group to be the ideal partner thanks to its proven track record and high quality of customer service.”