itty_bitty_dallasDALLAS, Mar 26, 2010 / FW/ — Itty Bitty Bra, the women’s underwear phenomenon will be at the Intimate and Swimwear Show at the Dallas Market Center from Mar 25 – 28, 2010 (Thursday through Sunday) with founder Jane Alden Hodgdon at Booth 14068-1 to answer your questions about the brand.

Launched in 2008, ITTY BITTY BRA offers accurate sizing and fit for petite to average women whose cup size is lower than “C”. But the brand’s latest collection now also features statement pieces of modern elegance, combining a look of pure luxury at accessible price points.

Ravishingly beautiful and sophisticated new prints: black and white houndstooth, blue and white geometric, and nude and gold paisley are now available in bras with lavish lace trims and removable pads, camisoles and boy shorts.

Manufactured from fine quality fabrications and a design patented cup, Itty Bitty Bra wears well without gapping or puckering to provide superior comfort with all-out glamour that’s almost a shame to cover up.

Conceived as the superior alternative to pricey brands or labels with imprecise sizing, Itty Bitty Bra combines comfort and style to deliver a healthy confidence in one’s body shape.

Since its inception, Itty Bitty Bra has drawn a growing number of devoted followers from career women, homemakers and celebrities including Taylor Swift, Rachel Ray, athlete Misty May-Treanor, actress Amber Heard, Jessica Lowndes of the CW’s “90210”, and ABC’s “Dancing with the Stars” Samantha Harris and Cheryl Burke.

The Itty Bitty Bra collection also includes Signature looks in essential tones of nude, black, white and pink to more fashion forward Couture pieces in leopard and polka dot prints and rhinestone detailing as well as strapless pieces.

Available in a range of sizes 32AA’s through 38B as well as matching camisoles, thong panties and boy shorts, Itty Bitty Bra retails – from $16 to $65 nationwide in specialty boutiques and stores including Fred Segal in Santa Monica, CA and on the website