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Open Casting Call for Aeropostale Fall 2010 Ad Campaign

AEROPOSTALE REAL TEENS 2010DALLAS, Mar 15, 2010 / FW/ — Aeropostale is seeking new faces for its Fall 2010 ad campaign, and to find them, the teen retailer is holding “Real Teens 2010” contest.

With the campaign centered around “real, everyday teens”, Aerospostale is holding the contest to engage teenagers all across the United States and Canada to tell their story on what it means to be a real teen living in today’s world.

Launching March 12, 2010, teens between the ages of 13 – 19 will have the opportunity to create an online profile highlighting how they exhibit qualities of an everyday teenager at www.aeropostale.com/realteens .

Contestants will be required to submit up to five photographs, answer a brief personality questionnaire and answer why they feel they are a real teen.

The uniqueness of “Real Teens 2010” is that the teens are being voted for by their peers. The top 87 finalists will then be judged by a panel of industry celebrities to find the 8 Real Teens winners who will each receive a $5,000 college scholarship and the chance to be featured in Aeropostale’s Fall 2010 marketing campaign.

The “Real Teens 2010” judging panel includes Ann Shoket, Editor in Chief of Seventeen magazine and former judge on “America’s Next Top Model”; Paul Caine, Publisher of People magazine; Nancy Lublin, Chief Executive Officer of DoSomething.org and founder of Dress for Success; Taylor Gildersleeve, Actress “Haute and Bothered 2”; and Kent Haehl, Chief Executive Officer, Channel One Network.

Submissions must be received by April 11, 2010, and winners will be announced during the week of April 19, 2010. The contest is open to residents of the United States, Canada (excluding Quebec), and Puerto Rico.

For more information or to share your story, visit www.aeropostale.com/realteens  .

[MARI DAVIS]