News

Jantzen Swimwear Celebrates 100 Years

jantzenDALLAS, Apr 2, 2010 / FW/ — Is it really? Jantzen, one of the oldest and most recognizable brands in swimwear has just celebrated its centennial birthday in January 2010.

In honor of this momentous occasion, Jantzen has partnered with Harper’s Bazaar & Dillard’s to help kick off a year-long series of commemorative events the first of which will take place on April 10, 2010 at Daytona Beach, Florida, International Speedway, Dillard’s location.

Celebrating both Jantzen’s anniversary and the 140-year history of Harper’s Bazaar, the brand will be showcasing imagery from past editorials of the 1910s through today, including current trends and the latest – The Heritage Collection – a capsule collection inspired by suits from the Jantzen Archives.

In addition to a nostalgic look back, there will be an informal presentation highlighting styles for women of every age. The “Fit Clinic” will offer expert advice on what suits work best for each body type, and information on the latest trends straight from the editor’s desk, leaving invitees with all the insight and key Jantzen styles needed for this season. Guests even get a take home goody bag of this season’s must haves.

Attendance to this event is open and festivities will last from 2 p.m. until 4 p.m. on Saturday, April 10, 2010. Dillard’s is located in the Volusia Mall, 1700 International Speedway, Daytona Beach, Florida.

[MARI DAVIS]